Retention

Do they come back? Weekly cohorts by first start event, measured by any later return event.

Start eventReturn eventSegment

Cohorts · last 12 weeks

All usersW4 39.2%

Cohort · usersW0W1W2W3W4W5W6W7W8W9W10W11

Jul 225.4K100%56%56%22%28%39%22%39%22%22%11%17%

Jul 298.1K100%74%52%48%48%37%52%33%37%30%26%

Aug 58.7K100%72%66%48%45%48%55%41%34%41%

Aug 127.5K100%68%48%48%40%40%40%40%40%

Aug 195.4K100%61%50%39%33%22%22%28%

Aug 266K100%60%45%40%30%35%25%

Sep 215K100%56%64%44%46%32%

Sep 910.5K100%69%46%49%31%

Sep 168.4K100%64%61%57%

Sep 238.4K100%57%50%

Sep 308.4K100%61%

Oct 710.2K100%

Arrow keys move between cells.Dashed cells haven’t happened yet.Projected from 0.33% sample

W0W1W2W3W4W5W6W7W8W9W10W11